What is Responsive Web Design

In the field of web development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Or is there another option?

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience. RWD provides user a friendly environment with easy reading and navigation. By approach such technology, website will be resizing, planning and scrolling with minimum impact across a wide range of devices, such as smartphone, tablet and desktop.

As the user switches from their desktop to tablet, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have such technology to automatically respond to the user’s preferences.

Why Responsive Web Design

Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.

Futhermore, one of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

In conclusion, responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier.